Published March 24, 2026

A Market Worth Watching Closely

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Written by Justin Etherton

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Hold On… The Market Is Shifting 🏡

The early spring market is starting to take shape—and it’s been an interesting one.

First, the weather… nearly 100 degrees in March? That’s not something we see often in Santa Barbara ☀️

The real estate market had been building momentum:
• Interest rates dipped below 6%
• Inventory was increasing
• Buyers were re-entering the market

At the same time, sellers were still pushing for top dollar—and in some cases, still getting it.

Then uncertainty hit.

For a couple of weeks, buyers paused. Since then, activity has picked back up—but with more caution and less certainty about what’s ahead.

Here’s what we’re watching:

📉 Mortgage rates have ticked back up
⛽ Rising oil and gas prices may impact buyer activity
🏦 The Fed has held rates, signaling caution

These factors could create a slower market in the short term.

At the same time, they may also motivate more sellers to come to market—bringing us back to the key driver: supply and demand.

We’ve already seen some pricing shifts. The median sales price dropped about $180K from January to February (though Santa Barbara data can be skewed by luxury sales in Montecito and Hope Ranch).

What I’m seeing on the ground:

✨ Updated, turnkey homes are still commanding strong prices
🔧 Fixer properties are sitting longer—and selling at discounts

Examples:
• A remodeled home on Camino Cerralvo closed $300K below asking—but still set a neighborhood record
• A fixer in Goleta sat for months, and my buyers negotiated over $170K off the original price

Buyers still want to be here. They’ll make trade-offs—smaller homes, less ideal features, or homes needing work—but only to a point.

At the end of the day, buyers are paying for perceived value:
✔️ True, modern remodels (not outdated renovations)
✔️ Added functionality (ADUs, better layouts)
✔️ Strategic pricing that creates urgency

If you’re curious how this applies to your home—or your next move—I’m always happy to connect.


 

 

Santa Barbara Struggles To Meet Housing Goals With Only 11% Completed So Far


 
EDHAT NEWSROOM

Santa Barbara is falling short of its affordable housing goals, with city leaders acknowledging that several obstacles have been impacting the slow progress.

During a meeting on March 17, 2026, the Santa Barbara City Council reviewed its 2025 General Plan Annual Progress Report, which provided a snapshot of where the city stands in meeting the state-mandated housing targets. 

Currently in its third year of the 2023-2031 Regional Housing Needs Allocation (RHNA) cycle, the city is expected to issue permits for 8,001 new housing units, which represents a 95% increase from the previous cycle.

So far, the city has permitted 863 units, reaching around 11% of its total goal, according to the report.

The breakdown of the slow progress by income category underscores a considerable lag in affordable housing.
 

Most of the units (663 units) approved fall in the above moderate-income category, while about 5% of the nearly 1,400-unit target in the moderate-income category has been met.

In the low-income category, the city achieved about 7% of the target (approximately 1,300 units), whereas the very low-income category reported about 2% of progress.

 

The disparity drew concern from councilmembers and the public. Public speakers noted that while the city is about 40% through the RHNA cycle, it has achieved roughly 10.8% of the total housing goal.

Critical Challenges

Accessory Dwelling Units (ADUs) were identified as the main driver of housing production, representing 55% of all permitted units (141 units) in 2025. 

....
 

Proposed Strategies 

The City Council discussed several strategies to bridge the gap, many of which were centered on funding and policy changes. 

There was a strong call to find a dedicated local funding source for the housing trust fund to close the financial gap for affordable housing projects.

Councilmember Kristen Sneddon proposed considering a vacancy tax for single-family homes that are not primary residences, suggesting that this could change behavior and increase the availability of housing.

....

 

Read the full Article Here 

A Rare 1,000-Acre Coastal Ranch Near Santa Barbara Lists for $70 Million

Known as Naples Ranch, the largely untouched property along the Gaviota Coast is best suited for buyers who value preservation over development.

Robb Report
By: Tori. Latham

You may be familiar with Naples, Florida, and Naples, Italy. But what about the unincorporated area of Naples in Southern California?

Spanning a whole mile of ocean frontage just northwest of Santa Barbara, the largely undeveloped 1,000-acre oceanfront property known as Naples Ranch offers the opportunity to create a unique vision—with some caveats. The vast coastal spread, currently used for cattle ranching, comprises more than 220 legal parcels, plus an 18-acre lake where you can go bass fishing.

On the market for a cool 
$70 million with Kerry Mormann at Berkshire Hathaway Home Services California Properties, Naples Ranch (also known as Santa Barbara Ranch) has a long, fascinating history. For thousands of years, the land was under the stewardship of the local Chumash tribe, but the Naples name comes not from them but from a planned city that was never actually built there: An 1888 subdivision map shows the rolling acreage crisscrossed with streets lined with about 500 individual lots. However, because of its relatively remote location, lack of infrastructure, and the economic realities of the time, the imagined city never came to fruition

....

Read the full Article Here 

Mortgage rates increase for 3 straight weeks

TheStreet.com
Laura Grace Tarpley

The average 30-year fixed mortgage rates has risen to 6.22% this week, according to Freddie Mac. This is a 0.11% incline from last week and the third consecutive week of increases. Three weeks ago, the 30-year rate had dropped below 6% to 5.98%.

The 15-year fixed rate is also up for a second week in a row. It now sits at 5.54%, which is a 0.04% increase since last week.

A significant chunk of my mortgage-reporting career has focused on mortgage rates, so I can’t say I’m surprised that rates have climbed again this week. Numerous economic factors impact mortgage rates, but one seems to be king in the current environment: the conflict in the Middle East.
 

Iran war continues to affect mortgage rates

Geopolitical unrest affects the U.S. economy in various way — one being that it pushes up mortgage rates.
“Right now, the story in the markets is still being driven almost entirely by what’s happening in the Middle East and the impact it’s having through elevated and volatile oil prices,” said Jeff DerGurahian, chief investment officer and head economist for 
loanDepot
.
 

....

Read the full Article Here 

'Craziest time I've ever seen:' Calif. real estate agents feeling whiplash amid global uncertainty

'People might start to feel a little bit more hesitant'

SFGATE
By: Tessa McLean

California real estate was poised to pick up during what’s normally the busy spring season, but experts suggested the market could slow with significant hurdles ahead. 

Mortgage rates dipped to their lowest level in three years at the end of February at just under 6%, only to tick back up to around 6.3% last week. That may seem like a minor shift, but it’s part of a “huge amount of volatility,” largely driven by the conflict in Iran that’s pushing more economic instability, Chen Zhao, the head of economics research at Redfin, told SFGATE.

It’s led to higher gas prices, and some customers are now rethinking some home purchases. 

“Nothing affects consumer sentiment like gas prices,” Zhao said. “So people might start to feel a little bit more hesitant, and that can certainly affect the housing market.”

It won’t be clear how much these global forces will affect the housing market until months from now, when analysts can look back at the data. Still, real estate agents said it has made it more difficult to make predictions for home buyers and sellers. “It’s the craziest time I’ve ever seen,” Matt Sevenau, a Compass agent focused on Wine Country, told SFGATE. “It’s so impossible to even have any idea how this plays out.”

Home sales hit their lowest level in 23 months in January 2026, according to the most recent market report from the California Association of Realtors

 

In a recent Redfin survey, 25% of Americans said they are “delaying or canceling plans for a major purchase like a home or car because of the military conflict with Iran.” The survey was conducted by Ipsos on March 5 and 6, about five days after the U.S. and Israel launched a war against Iran. The war is causing a level of concern similar to that brought by the Donald Trump administration’s institution of new tariffs in 2025. Redfin did a survey that year to gauge consumer confidence, and 24% of Americans said they were pausing purchases.

In places where inventory is especially low and the market is hot, the uncertainty is making buyers “a little more picky,” said Ilana Minkoff, a real estate agent with Vanguard Properties in San Francisco. She said luxury buyers in San Francisco, who often pay in cash, are still jumping at turnkey homes and sometimes offer far over the asking price. But given the uncertainty with prices in construction and the global supply chain, she said potential buyers aren’t as interested in fixers or homes that need renovations as they once were. 

The housing market has weathered a lot of ups and downs in recent years. Minkoff said in low inventory markets, like so much of California, it still feels like a race for buyers and sellers. “Here we are in another crisis, and the perceived value of a home is very important because that’s stability,” Minkoff said. “... In uncertain times, it is important to live in a place that you love.”

...
 
More Info Here 
ANOTHER SUCCESS STORY!!!

Congratulations to my amazing clients on a successful negotiation to put this beautiful home into escrow. We were able to negotiate not just off the price but also see that the owners put over $350k into the property in the last year alone.  If you need expert guidance on your next purchase send me a message. 
 

   
What My Clients Are Saying 

Want Off Market Properties?

See all the current properties that are not yet on the market.  Send us an email and we can start sending you these properties daily. Or ask us about our growing list of off market sellers.

We currently have several off market Mesa homes and others fixers and ocean view homes if you are interested.

Local Market Insights This Month!

New Listings 

208 homes hit the market in Feb 

Turn Over

Anything under 4 months of inventory is considered a sellers market.

DOM  
The average home is taking about 61.3 days to sell in Feb.  

Sold Prices
Selling above 95% of the list price
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